Gary Lico has been a prominent figure in the media and entertainment industry for 50 years, particularly known for his contributions to the world of television programming and distribution. Lico's career has been marked by innovation and a keen eye for identifying market trends. Lico began his career in the television industry in the 1970s, and has had various “sub-careers”, all within the broadcasting business.  His career began in radio while in college, and moved into TV after graduation.